Client: HOFF
Launch of campaign 'BIRD' spring 2024
Online activation, social media, and action in 3 stores (London, Barcelona and Madrid)
Illustration, paper cut and sculpture: Diana Beltran Herrera
HOFF is a spanish brand that is growing strong around the world. The brand focus is footwear, accessories and casual wear. Every year they launch varios collections, and for this occasion, inspired by nature and birds, HOFF is relaunching their 'BIRD' collection with a light silhouette, bright and soft colours inspired by some iconic species.
Since making birds is one of my strongest assets, they approached me with the idea of featuring my work, collaborating in their campaign online and in store.
The result is 2 images for social media based on 2 bird silhouettes with their respective shoe style. An interview and artist profile on their social, stores and website, as well as 3 large paper sculptures to be displayed in their flagship stores around Europe.
Below you can see the process and final result.
Thank you so much for having me HOFF. I enjoyed every part of the process and beingable to try new colour combinations and grow my bird sculpture work.
Dont forget to follow me on instagram:
https://www.instagram.com/dianabeltranherrera/
